MSc. Sports Business Management

Sports now play a central role in Caribbean societies not only as a vehicle for recreation and leisure but as a key contributor to national economic development and social advancement. The Sports sector in the Caribbean suffers, however, from a lack of professional management and this has served to stymie its development and consequently its contribution to the development of the region.

In response to the needs and challenges identified above, the MSBM, UWI, Mona campus in collaboration with various stakeholders has designed this Postgraduate diploma and M.Sc. in Sports Business Management. The programmes are broadly aimed at providing participants with the requisite educational background necessary for executive management and leadership positions in a variety of sport and recreational fields. The role of scholarship and focused disciplinary study will also be emphasized so as to prepare graduates to think conceptually and analytically and to positively impact professional practices and policies in the respective fields of sports and recreations.

Programme Overview and Objectives

The programme address’s the development of essential abilities, skills, and attitudes that will enable students to successfully deliver sport management services and events within a competitive marketplace. This translates into building the broader professional capacities associated with teamwork, critical thinking and reasoning, as well as abilities to solve complex problems with a good understanding of quantitative approaches/disciplines. Overall, graduates would gain significant benefits relating to improved knowledge base, sharper thinking and analytical skills; new subject-based ideas and practical skills; as well as research-related and general skills and competencies for life and work.

Upon successful completion of the MSc. In Sports Management, graduates should be able to:

  • Identify and evaluate recent challenges in sports participation and policies and their implications for sports business management; explain and analyze the relationship between goals, structure and administrative styles of sports organizations; and examine critically key issues and social trends affecting participation and involvement in sports in various cultural settings.
  • Apply theory to the context of managing sports organizations including the application and analysis of regulations relative to risk analysis, discrimination, labour issues and business agreements.
  • Demonstrate [through examination and research] mastery of technical, conceptual, and interpersonal skills which are necessary to be an effective manager in a variety of sports-related environments, including an understanding of sports to various governing bodies and their influences on operations and decision-making
  • Demonstrate knowledge of the breadth and depth of the sports marketplace, including the development of decision making, problem solving, networking skills, as well as of policies and the judicial system relative to litigation, labour law, liability duty of care, spectator issues and constitutional law – all of which are necessary to make sound sport business decisions
  • Demonstrate skill in qualitative and quantitative analysis.
  • Conduct research on issues relevant to managing and developing sports policies and organizations and events and to present the findings of such research in a coherent and understandable manner

 

The M.Sc. is 45 credit programme comprised as follows:

Compulsory Courses (24 credits)

  • SBCO6520 - Quantitative Methods and Statistical Techniques(4 credits)*
  • SBCO6040 - Research Methods (2 credits)*
  • SBCO6200 - Business Policy and Strategy (3 credits)*
  • SBSP6010 - Sport and Society (3 credits)*
  • SBSP6020 - Sport Finance and Economics (3 credits)*
  • SBSP6100 - Entrepreneurship in Sports (3 credits)
  • SBSP6200 - Independent Study (6 credits)

 

Elective Courses

Students will select courses to the value of 21 credits from among those listed below.

  • SBSP6030 - Sport Marketing (3 credits)*
  • SBSP6060 - Law and Sports (3 credits)
  • SBSP6040 - Sports and Events Management (3 credits)*
  • SBSP6080 - Communication in Sports (3 credits)
  • SBSP6070 - Sports Facilities Management (3 credits)
  • SBSP6050 - Human Resource Management in Sports (3 credits)
  • SBSP6090 - Sports Tourism (3 credits)
  • SBCO6340 - Business in a Global Environment (3 credits)*
  • SBCO6370 - Management Information Systems (3 credits)*
  • SBCO6310 - Transformational Leadership (3 credits)*

* These courses already exist and therefore the detailed course outline is not included in the document

Course Details

COURSE TITLE: HUMAN RESOURCE MANAGEMENT IN SPORTS
COURSE CODE: SBSP6050
LEVEL: GRADUATE
CREDITS: 3
CONTACT HOURS: 36
LENGTH OF COURSE: 12 sessions
ELIGIBILITY REQUIREMENTS: Students in diploma and M.Sc. in Sports Business Management.

COURSE TITLE: LAW AND SPORTS
COURSE CODE: SBSP6060
LEVEL: GRADUATE
CREDITS: 3
CONTACT HOURS: 36
LENGTH OF COURSE: 12 sessions
ELIGIBILITY REQUIREMENTS: Students in the diploma and M.Sc. in Sports Business Management.

COURSE TITLE: SPORTS FACILITIES MANAGEMENT
COURSE CODE: SBSP6070
LEVEL: GRADUATE
CREDITS: 3
CONTACT HOURS: 36
LENGTH OF COURSE: 12 sessions
ELIGIBILITY REQUIREMENTS: Students in the diploma and M.Sc. in Sports Business Management.

COURSE TITLE: COMMUNICATION IN SPORTS
COURSE CODE: SBSP6080
LEVEL: GRADUATE
CREDITS: 3
CONTACT HOURS: 36
LENGTH OF COURSE: 12 sessions
ELIGIBILITY REQUIREMENTS: Students in the diploma and M.Sc. in Sports Business Management.

COURSE TITLE: SPORTS TOURISM
COURSE CODE: SBSP6090
LEVEL: GRADUATE
CREDITS: 3
CONTACT HOURS: 36
LENGTH OF COURSE: 12 sessions
ELIGIBILITY REQUIREMENTS: Students in the diploma and M.Sc. in Sports Business Management.

COURSE TITLE: ENTREPRENUERSHIP IN SPORTS
COURSE CODE: SBSP6100
LEVEL: GRADUATE
CREDITS: 3
CONTACT HOURS: 36
LENGTH OF COURSE: 12 sessions
ELIGIBILITY REQUIREMENTS: Students in the diploma and M.Sc. in Sports Business Management.

COURSE TITLE: INDEPENDENT STUDY
COURSE CODE: SBSP6200
LEVEL: GRADUATE
CREDITS: 6
CONTACT HOURS: 72
ELIGIBILITY REQUIREMENTS: Students in the diploma and M.Sc. in Sports Business Management.