The BSc Marketing is designed to educate students on the theories, principles and practices of Marketing. The programme offers students a rigorous exposure to the qualitative and quantitative sides of marketing. Marketing has always been a very dynamic field and has become even more so with the advent of online businesses. Students in this programme while being taught the latest theories and principles can expect very lively discussions in their marketing strategy, consumer behaviour, international marketing, and marketing research courses, among others. Students who take this major are qualified to commence a professional career in marketing on graduation.
Our 7 faculties and 12 professional schools offer more than 200 programmes to some 18,000 graduate, undergraduate and continuing studies students.
The UWI, Mona ranks first in Jamaica among accredited tertiary-level programmes. In 2012, the University was again one of Jamaica’s Top 100 Employers.
